Reliance is rolling nationwide GSM services in India and is set to conquer it. A launch covering 1 billion people in 24,000 towns and 600,000 villages is by far the widest one-time launch. In India, this coverage is being rolled out by the industry over 15 years since launch. In comparison, Reliance's network has covered a billion people within 11 months, having received start-up GSM spectrum only in January 2008. Despite the scale, the project is running 6 months ahead of schedule.
Compared to aging mobile networks prevalent today, Reliance's new 21st Century Network brings a number of innovations that our customers will experience over the next few days:
Next-gen electronics for super digital voice clarity
Seamless coverage on major railway routes, national and state highways through dedicated mobile towers
Access to a Reliance owned fibre network for unlimited capacity - both in India and overseas, resulting in unmatched quality on local, STD or ISD calls
Nationwide enhanced EDGE for fastest Internet access speeds
Stutter-free video capability including 16 TV channels, sports updates as well as access to popular video sharing websites like YouTube
Widest R-World mobile content offering entertainment, music, news, cricket, bollywood, maps and search
One-click set-up and access to email and social networking offering communication convenience of a PC
With the launch of its enhanced GSM service, Reliance's customers will be able to use the widest range of over 250 handsets and devices compared to any other operator in India. Reliance's customers can now roam on more networks globally in more than 200 countries - offering the widest choice available to customers in India.
"In 2003, Reliance changed the face of the telecom sector in India", said Mr. Anil Ambani, Chairman, Reliance Communications. "Through our nationwide GSM launch coupled with Reliance's continued focus on our No. 1 CDMA network, we will once again endeavor to re-write the rules of the industry by offering our customers an unbeatable proposition across coverage, quality, service breadth, handset range and above all, value".
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